Artspace111
TCU Capstone Project By: Morgan Welch
Events
Margery Grella Gossett graduated from SMU with a fine arts degree and took her talents to Artspace111 in 2007.
This was the year the economy took a turn for the worse, Gossett said. She immediately had to think of something to do to keep the business afloat.
Gossett and her good friend Taylor McDaniel, started hosting events at Artspace111 and that took off rapidly.
Their intriguing slogan, “Think beyond the country club, think Artspace111” helped their most popular event: weddings.
Their large space and beautiful sculpture garden gave the gallery an edge that others in town did not have, Gossett said.
This year Gossett said she already has 30 weddings on the calendar.
“The gallery completely transformed when Margery came in. It became a lot more dynamic. She has fought very hard to raise the profile of it,” Daniel said.
Daniel and Dennis set up the foundation of artists for Gossett to expand on. She quickly raised the number of shows per year from four to eight.
“Clients want to see Dan and they want to see Dennis. They want that familiar feeling in the gallery,” Gossett said. “We wanted to keep it that way so people are comfortable, but we also sneak in new artists from time to time.”
The goal for the transformation of the gallery was to keep it welcoming and comfortable, Gossett said.
“I’ve been to New York hundreds of times and my least favorite feeling was walking in a gallery and the people behind the main desk not even look up to acknowledge me. I do not want this gallery to be like that,” Gossett said.
We cater the gallery for everyone to come in and enjoy it, Gossett said.
Fort Worth artist John Hartley began displaying at Artspace111 in 2003. He has seen the business ownership transform from the Blaggs to Gossett. The biggest difference in Artspace111 from the Blaggs to Gossett was the addition of events, Hartley said.
Artspace111 would have barely made it through 2007 if they did not add that part of the business.
“Artspace111 is unique because they have attracted a younger generation and viewing audience. It is a hip place. The events they hold set them apart from other galleries because it created another network,” Hartley said.
Every age group is constantly walking through their gallery, Hartley said. They have something for everyone.
Behind the scenes of the gallery Gossett said they are constantly working in the future. They will begin working on a show eight weeks before it opens.
“Right now we have our calendar filled through 2015. We are always looking and working ahead,” Gossett said.
At Artspace111 artists will only get a solo show every three years. It takes artists at least one year to prepare to ensure they have enough works to display, Gossett said.
Currently Artspace111 cycles through 20 local Texas artists, all mostly from Fort Worth.
A lot of their clients are repeat clients. If they buy one piece of art, they most likely will come back to wanting to see and buy more, Gossett said.
“People buy art mostly as an investment. They like to come in and see how the artist is growing and how the prices go up,” Gossett said.
The gallery is not just run by Gossett alone. She has her sidekick Margo Hudson to help in her efforts. Hudson became an art intern at Artspace111 in the fall of 2010.
Gossett always said that Hudson was her best intern. She hired her on full time in 2012 to be the Assistant Gallery Director.
Marketing is their biggest duty. Hudson said she has built up their social media and website greatly since she has worked at the gallery. While that is a large task, that is not her favorite part of the job.
“I really love building relationships with the artists. They are all such interesting people and it has been great to see them change as artists and develop through the years,” Hudson said.
The future of Artspace111 is always on her mind, Gossett said. Her main goal is to expand their list of artists further than Fort Worth and keep the business growing.
“I was really optimistic of the future of Artspace111 once Margery took over. I knew it was in good hands and she continues to prove that each day,” Daniel said.